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I’m Poppy, a First Class Honours IMD Graduate. I have a passion for Web Design, Sharpies & Starbucks Frappuccinos.

After interning for a year in Dubai I was inspired to create YallaDXB for my Final Major Project. I am currently working as Cross Media Specialist for Growl Media in Dubai.

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About me

Poppy's random facts

Until Graduation

Until Orlando Vacation

71 Starbucks Frappuccinos

Consumed during final year
Placement Year Work

I spent my placement year from June 2011 to 2012 in Dubai, UAE working for Flip Media as a Junior Digital Designer.

During my time at Flip I had the opportunity to work on a range of exciting projects for some very well known brands. Here are just a few.


Starbucks MENA April 2012 View Company Profile
YalaGo September 2011 View Company Profile
Boldtalks April 2012 View Website
Design Process


Producing a solid visual framework by laying out the bare bones of the website, through detailed wireframes and working out the content structure.


Engaging creativity and producing a colour palette to help move forward from the wireframes and design an aesthetically pleasing website.


Finally a fully working website is created which mimics the final design with real content and truly brings the website to life.

Digital Diary


This semester has involved a lot of hard work and late nights. I have carried out various different prototyping exercises for different things that will be used in my final Major Project. I decided to go through the previous 11 weeks and recap 6 of my main prototypes I have created to make sure they… Read more »



This weeks lecture which was taken by Chris was all about doing work in the real world. Helpful tips and tricks on how to get client work, how to manage the work, contracts and basically everything we would need to know. This was a very beneficial lecture and seemed to come at the perfect time…. Read more »